Saturday, June 29, 2013

What is SEO / Defination of SEO

What is SEO / Defination of SEO


seo




According to Wikipedia:


"Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines."

IT is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: On Page and Off Page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

SEO are very important aspects and can influence your future if you master the concepts. SEO will get you and your business found on search engines. And that is how people are conducting research and choosing which products to buy, or where to vacation, or which service to purchase. People purchase based on what they find on search engines.

We’re all familiar with what takes place when we search for something on Google or Yahoo! search: the site gives us several pages of results. Did you know that most people only bother clicking on results found on the first page of a search? Sometimes a search can result in 10 or 20 pages of results and the average user often ignores all those extra pages.

SEO is just a bunch of fancy words. IT means more visitors, more traffic, and if you’ve got a product, more sales. SEO is integral to a good marketing campaign – there’s no two ways around it.So, for people looking to sell something on their web page or even just to attract a bigger audience for their blog or podcast, SEO is very important. The goal is to get a web site to appear on the very first page of any search engine’s results when searching for specific words or phrases. These words or phrases are known as keywords – they’re your best friends when it comes to search engine optimization.

There are a number of resources you can find on the web that will teach you how to use keywords. For instance, some tools will tell you how often a certain keyword phrase is searched for, and show you other, similar keywords. These other keywords might allow you to expand the focus of your web page to attract more visitors. You can also use this information to target keywords that are less common on the Internet  which allows you to corner the market.

Keywords aren’t the only search engine optimization tool you can use. Another important aspect of SEO is  linking . Search engines basically use links to a website as references, like when an employer calls up past employers to find out how good an applicant is. The more legitimate references or links to a website, the higher that the site will be ranked in the search engines. Creating links between your pages is a great way to enhanceSEO.

2 comments:

Hi Meena,

I have had a lot of success in the SERPs using nothing more than great content which is optimized for the search engines. It seems to me that whatever Google has done with their algorytms, they've managed to interpret content pretty well and can more accurately float the good stuff to the top.

Granted, as you pointed out, backlinks do (and always will) matter and to be successful on a large scale you simply have to have them.

I wrote about this topic in my article, which you can see here, and essentially my results show that good content trumps backlinks these days. I have pages ranked #1 for the KW with zero (yes, NO backlinks) simply because they're lengthy, quality articles.

Part of that result is that Google "tests" sites by placing them in a position to draw "some" search traffic for a brief period, and then weighs out the bounce rate and time on page to further qualify that page. I can't prove this, but my anecdotal testing seems to indicate that its so.

Enjoyed your discussion!

Bob

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