Tuesday, August 6, 2013

How To Get More Comments on Your Blogger Blog

How To Get More Comments on Your Blogger Blog


Do you want to get more comments on your Blogger Blogspot blog? Maybe you are wondering why you are not getting the level of comments on your blog that you had hoped for? Well don't panic. Traffic takes time to build and commenting on new blogs is always slow at first. You could resort to creating your own comments but I strongly advise against it. Apart from being unethical I find you can often spot ingenuine comments a mile away and its a major turn off. Instead take heart. In this article I will be focusing on 7 strategies you can employ to encourage your readers to comment and to build a great community around you in the process.

Reasons Why a Visitor Might Post a Comment

To start with let's look at some of the reasons people comment in the first place. I find readers tend to comment on my blog when they have found a solution to a problem or understood something that they haven't known about before. Another reason to comment is that they may ask how to questions especially about technical problems or ask for advice. If I write something contentious readers may post to let me know they don't agree or conversely they whole-heartedly agree. Visitors post comments when they have been moved in someway.

Blog Visitor Behaviour
Visitors arrive at your site with an agenda. They are usually looking:

  • for answers to help them solve a problem
  • to be entertained, uplifted or informed 
  • to connect with other like-minded people

Visitors get an impression of your blog the moment they arrive at the landing page. They make up their minds in seconds about the value of your blog. If their attention is grabbed right away by the look and feel of your blog they might hang around and read an article or two. Mostly people are looking for fairly instant gratification so make sure you give it to them by making your blog worthy of visits.

It is well documented by other bloggers that readers are more likely to comment if they see that your blog is well patronized and already has some action going on. If it's dead most will leave straight away. Most visitors will not get beyond the first page they arrived at. That's the reality of blogging. However, if your articles are unique and cutting edge in some way then you will capture some of the other 20% who will take more than a passing look. Humans being humans people are more likely to post a comment when they are not the first. Most of us don't want to be first to arrive at a party right and this applies to blogging as well.

7 Strategies to Encourage Visitors to Comment

Strategy #1 - Don't Panic - Be Patient - Build Traffic
If your blog is not getting much traffic commenting will be slow too. If your blog is new, say less than a year old, give it time. Once someone comments often this leads to further comments. Make sure you have attended to SEO and created sufficient backlinks to generate site traffic.

Strategy #2 - Always Post Quality Content 
For visitors to post comments on your blog they have to have some kind of warm up to the content. It's that simple. Make sure you post frequent articles of a high quality.

Strategy #3 - Always Respond to New Comments
I make it a rule on my blog that I post a response to every comment made. I want people to come back and to know that there is someone there at the other end. A leading 6 figure blogger, Yaro Starak, made the comment recently that he noticed a sharp decline in comment posting when he stopped responding to each individual comment. Respond to comments and your readers are more likely to return and to even comment again.

Strategy #4 - Ask Questions of Your Readers 
Some readers like to engage and you are more likely to capture these visitors by posting a question on your blog like What's the most annoying thing about Blogger? Tell us about your experince for example. 

Strategy #5 - Write articles that reference or focus on other Bloggers 
Yaro Starak who makes about $40,000 per month from blogging suggested in a recent newsletter that you not just mention other bloggers in your articles but write an article around them as a way to encourage the other blogger to comment on your blog. Haven't tried this one yet but it is on my list so I will let you know how I get on. If you have tried it already what happened?

Strategy #6 - Make it Easy For Visitors to Comment
For visitors to leave comments the commenting process has to be easy. Make sure the following are correctly set on your blog by navigating to Settings > Comments:

  • Set Show Comments to Yes
  • Set Allow Anyone to Comment
  • Set Embed Comment Below Post
  • Set Moderation to Always (more work but prevents spam)

Strategy #7 - Comment on Other Blogs 
It is a good rule of thumb to comment on a visitors blog if they take the time to comment on yours. I'm not talking about spamming someone else's blog just writing a comment about some aspect of their blog that you appreciated, admired or interested you. And of course you can get a link back to your blog in the process.

Monday, August 5, 2013

How To Add Paypal Donate Button to Blogger

How To Add Paypal Donate Button to Blogger

paypal donate
If you want to make a few bucks from all the hard work you are putting into your Blogger blog then consider adding a Paypal donate button to your Blogger blog (Blogspot blog)

Adding a donation button will encourage all those happy readers to say a big thank you for helping them out. Not everyone will donate but you will get the odd generous soul who will willingly donate some chump change to shout you a coffee.

In this Blogger tutorial we will be adding a gadget to the Blogger sidebar or alternatively you could place it in the foooter of your Blogger template. We will be using a widget to contain our Paypal Donate Button and will not be changing your Blogger template. If you wish to place the donate button into your Blogger posts see the end of this Blogger tutorial for details.

Skill level is rated easy.

How to Add a Paypal Donate Button to Blogger (Sidebar or Footer Gadget)

Note: Updated on January 20 2012 to take account of new Paypal interface

1. Get yourself a Paypal account if you don't already have one

2. Login to your Paypal account

3. Click on the Merchant Services tab 

paypal merchant services

4.  You now need to select PayPal Website Payments Standard from Merchant Services drop down and then under the buttons in option 1 you will see in pretty tiny writing I must say "There are also buttons for donations and gift certificates." Click on donations.
donate create button

5. From the Paypal Create a Donation Button screen choose Create Your Button Now link (one of two).
paypal create donate button
6. Stick with the default button unless you wish to customize it

7. Choose your currency depending on your needs and location

8. Choose Donors enter their own contribution amount radio button unless you want to have a set amount

9. Ensure the Secure Merchant ID radio button is selected. This will prevent spammers getting hold of your email address

10. At Step 2 it is worth saving your button

11. At Step 3 Customize your checkout page by allowing donors to write a short comment by selecting the Yes radio button to special instructions to seller

12. Select the No radio button for Customer's Shipping Address

13. Select the Create Button button

14. Once Paypal creates the donate button code copy it by right clicking your mouse and choosing copy

15. Logout of Paypal

16. Login to Blogger if you are not already logged in

17. Go to Design > Page Elements

18. Click on the Add a Gadget link in the sidebar

19. Choose HTML/Javascript widget from the list provided

20. Paste the button code into the Content box of the dialog box that appears by placing the mouse inside the box and right clicking the mouse and then paste

21. Select a title like "Shout Me a Coffee Today!" or whatever you would like

22. Click on the Save button 

23. Drag and drop your new donation gadget into the spot you want it to appear in

24. Click the Save button to ensure your changes are saved

25. Click View Blog to see your new donate button in the sidebar of your Blogger blog

26. Click on your new donate button and you will be taken to the Paypal Checkout screen

Tips and Troubleshooting

To Add a Paypal Donate Button to Blogger Posts

The following instructions will add a Paypal Donate button to all new Blogger posts. Note previous posts will not be changed. You will need to hard code the button into your Blogger template to have the Paypal Donate button added to every Blogger post. (Please ask if you need help with this)

Follow the directions (steps 1-16) as above to get your Paypal button code
In Blogger go to Settings > Formatting
Paste the Paypal Donate Button code into the Post Template box
Save changes 
Click on New Post to see that the code will be automatically inserted at the foot of each new post. (you will need to be in Edit Html mode to see the code)

To Add a Paypal Donate Button to Individual Blogger Posts

Follow the directions (steps 1-16) as above to get your Paypal button code
In Blogger go to the post you wish to insert the button code into
Insert the button code taking care to change all instances of double quotes to single quotes
Save post and publish as normal. (If you have trouble with the preview post button in the old editor in Blogger click on compose and then edit html)

How To Add a Feedburner FeedFlare to Blogger Feed

How To Add a Feedburner FeedFlare to Blogger Feed

If you have burned your Blogger Blogspot blog feed at Feedburner you can easily add a FeedFlare to the footer of the feed. FeedFlare helps you to distribute, inform and create a community around your content. Adding a FeedFlare to the feed of your blog allows readers to select from a range of social bookmarking links which appear at the end of each post. FeedFlare offers subscribers some easy ways to email, tag, share, and bookmark your blog content by linking them with a range of services such as Stumble Upon, Digg This, Facebook, Technorati, del.icio.us and Mixx. 

It is not difficult to add a FeedFlare to your Blogger feed but it does require you to add a snippet of code to the template of your blog. Don't be put off as I will guide you through this process by providing a step by step walkthrough. This tutorial caters for all levels of technical knowledge from the newbie Blogger to the experienced Blogger. 

How to Add a Feed Flare to Your Blogger Feed
If you have yet to burn your Blogger feed at Feedburner please refer to my articles Blogger RSS Feeds and Feedburner and Burn Blogger RSS Feeds at Feedburner for instructions on how to burn your feed and benefits of burning your blog's feed at Feedburner. 

1. Login to Feedburner with your Google Account. From the My Feeds page click on the link to your blog 

2. By default you will be taken to the Analyze page so you need to select the Optimize tab from the menu

3. Select FeedFlare from the Side Menu

4. To create a simple FeedFlare check the boxes of the options you would like. At a mininum I suggest you select email and comments count (for blogger) in addition to Stumble Upon, Digg This, del.icio.us and Facebook.

5. Once you have selected the desired options you can reorder them in the Preview/Reordering box below using drag and drop to shuffle the links around. I think it is a good idea to have comments either at the beginning or the end of the list as readers are more likely to notice it in this position

6. Click on Activate. Do not close this window as we will be returning here.

7. In a new window login to Blogger if you are not already logged in and navigate to Layout > Edit HTML 

8. I strongly suggest you back up your template as a precaution by downloading it to your computer

9. Use CTRL + F to bring up the toolbar and enter the following code into the search box 

<div id='post-footer'>

edit template blogger

10. Return to the FeedFlare page at Feedburner and select Blogger from the drop down menu at the bottom of the page to get the HTML Feedburner code. A dialog box will appear with some instructions. Copy the code found in item #1. Editing Blogger Layouts. To copy right click your mouse and choose select all to highlight the code and then right click again and choose copy

11. Paste the Feedburner code into your template directly below the line of code in your template you just located 
<div id='post-footer'> 

paste code here

12. Click on the Save Button

13. Return to Feedburner. Immediately below your blog's title and just above the Analyze tab you will see two icons. Click on the RSS icon (left button) which will bring up your blog feed.

feedburner feed icon

14. Scroll to the bottom of the first post and you will see your new FeedFlare in action.

feeburner feedflare

Other FeedFlare Options
For smarter looking links you may choose to customize the FeedFlare's appearance by tweaking the CSS.

Friday, July 26, 2013

Some Common Google Adsense Myths

Some Common Google Adsense Myths

Google God

I get a lot of interest in my articles about Google Adsense on Blogger Blogspot blogs. In this article I discuss 6 common myths about Google Adsense that will help you get real about placing Adsense on your Blogger blog.

Google Adsense Myths Every Blogspot Bloggers Needs to Know

There are a number of myths about Google Adsense which can lead new bloggers in particular into believing that they need only slap a few Google Ad units on their blog and they will become instant millionaires. The reality can be a lot different especially when you consider that 95% of all blogs receive less than 100 visitors per day. Adding Google Adsense to your blog can generate some income but there is a need to be realistic. Here are 6 myths about Google Adsense that every blogger needs to know:

Myth 1. Google Adsense is a Get Rich Quick Scheme

False. Only a small percentage of bloggers actually make a living from their blog. It is definitely possible to make some money from Google Adsense Ad units but bear in mind that making money from your blog is commensurate with many factors such as types of advertising, placement of advertising, quality of your content, regular posting, number of articles, SEO, backlinks to your site, number of visitors to your blog to name just a few. The more articles you write, the more posts indexed in search engines like Google and Yahoo which may lead to increased traffic but not necessarily. The bottom line is that for your ads to be effective your blog needs to receive traffic so concentrate your efforts in this area and make sure that your blog is worth visiting once your visitors get there.

Do Your Sums
As Google Adsense itself says it is difficult to predict earnings however there are some general pointers to guide you. For instance if your blog receives 100 visits per day your likely revenue from Google is probably about 10 cents per day assuming that 1 in 100 people click on some form of Google advertising on your site and the page CTR is about 0.20%. Over a year that equates to about $36.50. Not a fortune in anyone's book. Likewise if your blog is fortunate enough to receive 1000 visitors per day you are looking at an annual income from Google Adsense of $365.00.

100 Visitors per day = Earnings $36.50 per year

1000 Visitors per day = Earnings $365.00 per year

5000 Visitors per day = Earnings $1825.00 per year

10000 Visitors per day = Earnings $3650.00 per year

The above figures are an optimistic view. I have not allowed for the fact that many of your visitors will be repeats so the likelihood of a repeat visitor clicking on an ad unit is less than for that of a new visitor. On this basis your earnings could be much less.

Google Adsense and Affiliate Marketing

About 95% of Bloggers would have less than 100 visitors to their blog a day. If your blog is in this category then Google Adsense alone will not allow you to quit your job and become a full-time blogger. You will need to display other forms of advertising on your blog as well before your blog will start to pay. Check out my article on other forms of advertising that may be suitable for your Blogger blog including displaying Affiliate Marketing banners.
Affiliate marketing banners can work as a form of advertising. Consider that if 1 site visitor in 100 actually buys something worth $50.00 you will immediately earn $5.00 assuming you receive 10% of the sale as a commission. Even if only one in 500 clicks through to the merchant and buys something you will still be ahead of the revenue earned from Google ads for the same number of visitors. $5.00 from Affiliate Marketing versus 50 cents from Google Adsense. In many ways Affiliate Marketing is a more profitable marketing strategy than having heaps of Google ads on your blog. However, in my experience a good mix of both is the way to go

Myth 2. Displaying More Ads on My Blog Will Earn More Money

False. Some bloggers mistakenly believe that placing more Google Adsense units on their blog will yield higher earnings. Sadly this isn't the case at all. By putting more Ad units on your blog you may actually reduce your earnings. There is a risk that the highest performing Ad units will shift to positions that are less frequently clicked on. For instance while the top right hand corner is a prime place for an advertising banner because it gets viewed by the most eyeballs it is also a spot that tends to get disregarded by savvy visitors who recognise it as an advertising zone and avoid it. At the same time a 336x280 Ad unit with a higher CTR is likely to display Google Ad units which pay less because the highest CTR has been transferred to the 468x60 Ad unit.

Myth 3. More Traffic Equates to Higher Google Adsense Earnings 

Not necessarily. Depending on your blog's content it might not always be possible to drive a lot of new visitors to your blog and you rely more heavily on your repeat traffic. However, due to the familiarity of the ad placement on your blog repeat visitors are less likely to click on your Ad units than new visitors. While you can expect more clicks on your ad units as traffic increases there is no guarantee that Google Adsense on your blog will deliver the kind of earnings you might expect.

Myth 4. The Ad Format of Google Adsense Ads is Not Important

False. The ad format you display on your blog is very important. You can earn more from some ad formats than others. For instance it is generally considered that the wide Google Adsense ads (336x280, 300x250 or 250x250) perform best. I like to position one of these directly above my first post.

Link units can be profitable too if strategically placed. One of the best locations for link units is in or just below your blog header as many people are used to looking there for a navigation menu. A 728x15 linked ad unit just below your horizontal navigation menu will very likely yield good results.

Myth 5. Placement of Google Adsense Ad Units Doesn't Matter

On the contrary where you place Google Adsense can be critical to earning revenue from your blog. One of the best places to position Adsense is above what's known as the fold. The fold is the top area of your blog visible to your visitors without them having to scroll down. A 336x280 ad unit in this space works well because on arrival at your blog the visitor sees what they are looking for and clicks on it. For instance if your blog is about mountain biking then Google Adsense will very likely serve up ads about cycling equipment, cycling tours etc. For the visitor seeing exactly what they are interested in on arrival is a definite bonus which may lead them to click on your Ad unit.

Myth 6. To Make Money from My Blog I Need to Add Google Adsense 

False. While Google Adsense is by far the most popular Advertising Network it is not the only advertising option. There are some good alternatives like Clicksor , Kontera and Chitika. Let the type of blog you have govern your decisions around which advertising mix you employ rather than just going for Google Adsense because its the easiest.

In this article I have explored 6 common myths about Google Adsense that every Blogger Blogspot blogger needs to be aware of when placing Google Adsense on their blog. This article will hopefully help you do a reality check and help you recognise that while you may be one of the 5% of bloggers sitting on a goldmine Google Adsense won't transform you into a millionaire overnight.

Submit Blogger Blog to Blog Directories

Submit Blogger Blog to Blog Directories

This article discusses the benefits of submitting your Blogger Blogspot blog to blog directories and provides a comprehensive list of some of the best blog directories on the internet. This is an introductory article aimed at the new Blogspot blogger but is suitable for any blogger who wishes to build site traffic quickly. 

Benefits of Submitting to Blog Directories

By adding your Blogger Blogspot blog to blog directories you are likely to increase your site traffic expotentially. If your site has been languishing in the doldrums and not getting the kind of traffic you were expecting it could be that you haven't generated enough inbound links to your site. Signing up to some top performing blog directories will create quality backlinks and expose your site to many potential visitors. 

I have signed up for each blog directory in the recommended list below and in all cases have found that they have generated at least some site traffic. A few have boosted traffic considerably and have helped me establish new blogs quickly by generating an audience. One or two blog directories have more than exceeded my expectations. TopBlogList and Blog Catalog fall into this category attracting 10 or so unique visitors within a day of sign up. 

How do Blog Directories Work?

Most blog directories require that you place their button somewhere on your blog. In some cases the button's function is to track visitors from your site to the directory. Some buttons may reflect the ranking of your blog in relationship to other blogs in your chosen category within the directory. If you see a number appear on the button it denotes your blog's position. 

Get Organized Before You Begin Submitting to Blog Directories

To add your blog to a blog directory you first need to register. The sign up process will run more smoothly if you get a little organized before you begin. I suggest that you take the following steps first:

Craft a description for your blog of around 400 words 

Check your feed details as you may be asked to provide the URL of your feed. This is especially important if you have burned your feed at a feedburning service like Feedburner

Make sure you know the exact URL address of your site. If in doubt navigate to your home page and check the the URL in the address bar

Decide which email address to use. Blog directories tend to create a lot of mail so unless you want to have your mailbox clogged up consider carefully which email address would be best. You may decide to start a new email address specifically to handle this kind of mail.

Decide on a username and password and stick to it throughout as it will make life a lot easier than trying to remember twenty different usernames and passwords

Determine your top six keywords and keyword phrases as most blog directories ask you to provide these tags

With such a big choice of blog directories to submit to I have found it pays to be systematic. Keeping a list of where you've signed up in Notepad or similar will help guard against double ups.

How to Add a Blog Directory Button to Your Blogger Blog

Most blog directories send out an email on sign up. Once you click on the link you membership will be confirmed. In most cases you will then be directed to a menu where you can begin adding your blog or blogs to the directory. Once you have entered the details of your blog the directory will generate the button code which can be copied and pasted into a HTML/Javascript widget. It is a good idea to place all buttons together in one widget for convenience and to reduce loading time. If you are uncertain how to add this widget to your Blogger blog please refer to my earlier post about Adding third party HTML/Javascript code to a sidebar widget. 

List of Recommended Blog Directories to Get Started

All of the blog directories listed below I have personally signed up for as mentioned above. The blog directories are in no particular order except that I have put Blog Catalog and Top Blog List first because I have found them good.

BlogCatalog is a social community for bloggers and one of the largest blog directories on the internet. It is a good option to begin promoting your own blog and to connect with other bloggers. BlogCatalog offers lots of linking options. You can add a button, a link to your blogroll or verify your site using a meta tag and dispense with a visible site link altogether. In addition you can add a Blog Catalog Readers widget to your blog like the one you see here.

blogcatalog readers
Easy sign up. Only one keyword phrase permitted so make it a goodie. Ranking is based on unique visitors

Ranking of pages is done according to the number of unique visits each blog brings in to Top Blog Lists

A nice control panel for site management. Ranking of pages is done according to the number of unique visits each blog receives in a month. 

Ranks blogs according to the number of visits a blog receives in a certain amount of time (daily, weekly, monthly, etc.). 

Requires two buttons to be placed on your blog. One is the tracking button which tracks number of visitors and displays the rank of your site. The other button is the voting button. If a visitor votes for you it is equal to 100 unique visits .

Tracks thousands of blogs. Submit yours. Try doing a check first though as you may be surprised to find your blog has already been located automatically.

Over 140,000 blogs in the Blog Flux directory. Nice Control Panel interface.
Sign up is immediate although all blogs added are manually checked so there is a time delay before your blog will be included. 

Top 100 most popular section. Score increases depending on variables like users ratings, incoming traffic and outgoing traffic.

Blog of the day feature chosen on the basis of the number of unique visitors directed by the blog to the directory per day. The blog of the day gets the whole of the site traffic fof that day. Blogs are listed randomly so that every blog gets equal exposure. 

Other Blog Directories You May Be Interested In

I have not necessarily submitted a blog to these blog directories but I am providing a link if you want to follow it up. Not sure about overall chances of an increase in traffic with these ones though. 

Lists of Blog Directories
For a longer list of blog directories try: 

In this article I have discussed some benefits of submitting your Blogger Blogspot blog to blog directories. I have suggested ways to get organized to make the process less daunting and I have recommended some blog directories which I have personally signed up for to get you started. Adding your Blogger blog to these blog directories should result in an increase in site traffic. Good luck!

Tuesday, July 23, 2013

How To Burn Blogger RSS Feeds at Feedburner

How To Burn Blogger RSS Feeds at Feedburner

feedburner logo
In this tutorial I will guide you through the step by step process of burning your Blogger feed at Feedburner, updating your blog settings to reflect the new feed and adding a RSS icon to the sidebar of your blog so your visitors can subscribe to your new RSS feed. Although redirecting your blog feeds through Feedburner is relatively straightforward I will be including some tips to simplify the process. This tutorial is suitable for all levels of technical knowledge but is particularly aimed at those readers new to blogging with Blogger.

There are lots of good reasons for burning your Blogger feeds with a free service like Feedburner. Among the advantages are better feed presentation, detailed tracking statistics and access to the large choice of feed readers available. For a full discussion of the benefits of burning your Blogger blog feed at Feedburner including an explanation of Blogger RSS feeds please refer to my article Blogger RSS Feeds and Feedburner.

How to Burn Your Blogger RSS Post Feed at Feedburner

If you want to add Google Adsense at the same time as burning your feed at Feedburner I suggest that you refer to my article on Adding Google Adsense to Your Blogger Feeds as this includes an explanation on how to do this. Otherwise follow the steps below to burn your post feed at Feedburner

1. Go to Feedburner and click on the Get Started link

2. Sign in to your Google Account if not already signed in. This will take you to your Feedburner Account page.

3. Enter the name of your blog name in the Burn a Feed This Instant box and click the Next button


burn a feed

4. A message will be displayed that you have more than one feed and asking you to choose. Select the RSS radio button for the RSS feed and click next


5. Feedburner will now display the proposed Feed Title and Feed URL. Unless you have a reason to change these accept by selecting the next button

6. You will now see the confirmation screen letting you know your feed has been burned. Select the Next Button to set up Feedburner Statistics options

7. Check the I want more statistics box to give you access to additional tracking statistics. Click on the next button

feedburner settings
8. Feedburner will now inform you that it has successfully updated the burned feed you have just created.

9. Click on the Feedburner Analyze Tab at the top of the page and you will be taken to the Analyze Feed Stats Dashboard. At this stage you will receive the message: Your feed is so new, we’re still playing with the bubble wrap. It can take about a day before you will be able to see much action on your feed 

10. Under the title of your blog's feed in this screen click on edit feed details. This will give you the new name and URL for your feed. Copy the full feed address into Notepad or similar. Care needs to be taken as you will need to copy this in two parts. The new feed URL should be something like this:


11. In a new window login to Blogger.com and navigate to the Settings > Site Feeds section of your blog

12. Click on the Advanced Mode to switch from the basic mode.

13. Make sure that the Blog Posts Feed, Blog Comment Feed and the Per Post Comment Feed are all set to Full.

Monday, July 22, 2013

Blogger RSS Feeds and Feedburner

Blogger RSS Feeds and Feedburner

blogger rss feeds
In this article you will learn about Blogger Blogspot RSS feeds and about the benefits of burning your Blogger feeds at Feedburner. 

What are RSS Feeds? 


Your Blogger feeds are a means of distributing your blog content to the world. Feeds make it possible to maximise exposure of your blog's content beyond a few visitors browsing your blog. Feeds can be subscribed to via a web portal, news reader, or email. Feeds allow your blog content to be packaged into all sorts of widgets and gadgets and mobile devices that can be displayed just about anywhere.

RSS stands for Really Simple Syndication. RSS is a standardized web format used to create a document containing your blog posts, blog comments or any other content on your blog you choose including images, music and video. As Blogger has built in RSS feeds, everytime you publish a post Blogger automatically adds your post to the default feeds. How much of your Blogger post that is displayed in your feed depends on whether you have chosen your feed in full or short format. To check this setting in Blogger navigate to Settings > Site Feeds of your blog. 

Blogger automatically produces your blog's feed in both Atom and RSS. RSS is becoming increasingly popular as the preferred format for feeds. Both Atom and RSS were developed to enable people to receive automatic updates of their favorite blogs and websites. While the format of each is different they do pretty much the same job which is to output updated content from your blog in a format that can be easily read in a feed reader. 

The URL of Default Blogger Feeds

Default Blogger Post Feeds

Atom 1.0: 

RSS 2.0:

Default Blogger Comments Feeds

Atom 1.0: 

RSS 2.0: 

Default Blogger Label-Specific Feeds

Atom 1.0:

RSS 2.0:

Encourage Visitors to Subscribe to Your Feeds

Whenever you see the familiar orange icon  on a website that denotes a RSS feed. By adding this RSS icon to your Blogger blog and setting up a link to your posts feed or other content visitors will be able to view your feed on click. If you have enabled the Subscription Links widget in Layout > Page Elements > Add a Gadget visitors are given the option to subscribe to both your posts and comments feeds in a reader such as Google Reader, My Yahoo or Bloglines. Alternatively you can burn your blog feeds with a free feedburning service like Feedburner.

Feed Readers Make it Easy for Readers to Keep Up-to-date

Your readers don't have to worry about manually saving your blog to their browser favorites anymore as Atom and RSS feeds make it easy to subscribe to a feed reader instead. Rather than visitors manually checking back on your site and trying to manage a bunch of bookmarks they can choose to subscribe to a reader. Subscribing in a reader means they will get up-to-the-minute content automatically without fear of missing any new entries.

Burn Your Blog Feeds with Feedburner

To make it even easier to get subscriptions to your blog it pays to burn your feeds with a feed burning service like Feedburner. The Feedburner service is now owned by Google and can accessed from your Google account. If you do intend to include Google Adsense on your feeds it is a good idea to burn your feeds. Please refer to my article Adding Google Adsense to Blogger RSS Feeds for help in setting up Google Adsense for your Blogger feeds. For assistance with burning your feed at Feedburner please see my article Burn Blogger RSS Feeds at Feedburner.